Elevate Clothing Company™ uses state-of-the-art drop-shipping technology and print-on-demand (P.O.D.) services to create high quality products efficiently without breaking the bank or creating unnecessary pollution. In order to achieve this, we've partnered with Printful to fulfill our drop-shipping needs for clothing. Some people may wonder how drop-shipping can actually be sustainable, and if Printful really is a sustainable brand to work with in the first place.
As an on-demand drop shipper, Printful is an integral part of this industry and even though on-demand production is ahead of the fast fashion brands in terms of sustainability, they're always trying to improve. That’s why sustainable fashion—a movement that wants to advance the fashion industry towards more ecological processes and social justice—is one of our main goals and is part of Printful’s agenda as well.
The biggest advantage P.O.D. companies have over big fashion retailers is that on-demand produces less waste. Traditional shopping chains produce items to sell, so they’re always manufactured in bulk to save money. Meanwhile, Printful only prints a product when a customer places an order for it, creating items that already have a known buyer. This lets us avoid overproduction—excess items that don’t get sold and have to be thrown out or burned, which several retail giants do. With 92 million tons of textile going to waste in the fashion industry each year, a business model like this is a game-changer.
Printful aims to make the printing itself as eco-friendly as possible. They've invested $27 million in state-of-the-art printing equipment, and will continue investing in the newest technologies from companies who care about sustainable fashion. Learn more about Printful's sustainability efforts here.